Ubilabs has written up a very cool explanation of how you can track users' interactions with Google Maps using Google Analytics.
The trick involves using Google Analytics event tracking on your map. For example you can add a tracking event to map markers to see how many times users click on different markers.
Ubilabs say that they regularly use Google Analytics on their created maps to track map types used ('map', 'satellite', 'hybrid' etc), location search (geocoding requests) and map marker and drag events.
This is a really inspired idea. I can't wait to try this on some of my own maps.
Track Maps using Google Analytics
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